TailorByrd re-launches collection after purchase

US: TailorByrd re-launches collection after purchase

By just-style.com | 14 July 2009

Shirt company TailorByrd has been purchased by founder Chris Crowley and his new partner, apparel executive Larry Stemerman.

The company formed a strategic alliance with Shinyei to re-launch the brand and its new collection of men's shirts, which will be available in stores and online in autumn 2009.

"We've been talking to our retail partners these past few months and there's a common theme: 'customers want the original 'Byrd… copycat brands just don't measure up,'" said Crowley, CEO of TailorByrd.

"TailorByrd earned a prime spot in men's closets by dressing them in fashionable, distinctive and really comfortable shirts. This fall, our customers can treat themselves to great shirts at a price point that will be highly appealing to them in this economy."

Crowley's new partner and president of TailorByrd sales and marketing, Larry Stemerman, started People's Place with Tommy Hilfiger.

He was also recently president of Sweetface Fashions which he co-founded with Jennifer Lopez and Andy Hilfiger to launch the JLo brand.

TailorByrd's autumn 2009 collection will focus on woven men's shirts, as will its Holiday and Resort collections this year.

Sectors: Apparel

Companies: Hilfiger