Woman's clothier Talbots Inc has massively cut back on advertising for its fall products in a move to manage marketing expenses.

Following the September 11 attacks, Talbot pulled a string of ads on major and cable networks. Spokesman Margery Myers said the move had played a big part in decreasing the company's marketing budget from US$79 million to US$71m.

The company has also reduced catalogue mailshots for the fall season which are "not essential to immediate business". Newspaper and magazine adverts, although affected, will continue to promote clearance sales, she said.

The company is upbeat on fall revenue and cost cutting, expecting to meet Wall Street estimates of 56 cents a share in the third quarter. The company forecast earnings of between 52 and 54 cents a share, also in line with analysts' predictions.


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