Discount retailer Target Corp has appointed Jason Goldberger to the newly-created position of senior vice president of and mobile.

Joining the company on 11 February, Goldberger will lead all functions associated with Target's e-commerce business, including user experience, merchandising and analytics.

He has previously held various roles at flash sales website Gilt, as well as online retailers Hayneedle and

"Jason's leadership, experience and skills in merchandising, marketing and online channels will help us on our journey towards providing guests a seamless and integrated Target experience," said president of multichannel Casey Carl.