US: Target taps Prabal Gurung for designer collection
Discount retailer Target Corp has teamed up with fashion designer Prabal Gurung to launch its next limited-edition clothing collection.
The line, which will include women's ready-to-wear, shoes, handbags and jewellery, will be available at Target stores and online from 10 February.
Gurung said the 80-piece collection will feature refined dresses and blazers as well as shoes in striking prints. Prices range from US$12.99 to $199.99.
Target Announces Partnership with Designer Prabal Gurung
October 22, 2012 MINNEAPOLIS
Target Corporation (NYSE:TGT) today announced a partnership with Prabal Gurung – one of the most-celebrated designers in fashion today – to introduce a limited-edition collection of women’s ready-to-wear and accessories, including handbags, shoes and jewelry. The collection will be available Feb. 10 through March 23, 2013, or while supplies last, at all Target stores and Target.com.
“I am so thrilled to be working with Target on a collection that brings my designs to a wider audience,” said Prabal Gurung, designer. “This collection was inspired by love and if Target’s guests can feel even a little bit of the love that I felt while I was designing this collection, then I will consider it a job well done.”
The Prabal Gurung for Target collection reflects Gurung’s distinct aesthetic, with impeccable tailoring and feminine silhouettes, and features striking prints, hot-hued palettes and sleek styles that will add dimension to any woman’s wardrobe. Standout pieces include refined dresses, mixed-media skirts, edgy blazers and striking shoes. The collection ranges in price from $19.99 to $199.99 for apparel and $12.99 to $39.99 for jewelry, handbags and shoes.
“Target’s partnership with Prabal Gurung embodies our commitment to bringing great design to our guests at truly affordable prices,” said Trish Adams, senior vice president of apparel and accessories, Target. “Prabal has quickly become one of the industry’s most influential designers, and this collaboration enables Target’s guests to shop a beautiful, feminine assortment from a modern visionary.”
Gurung has developed a strong base of fans, from Hollywood’s most-acclaimed to Great Britain’s royalty and beyond. In 2010 Gurung was the recipient of the Ecco Domani Fashion Fund Award and selected as runner up for the 2010, CFDA/Vogue Fashion Fund. In 2011, he was honored as one of USA Network’s Character Approved Award recipients, named goodwill ambassador of Maiti Nepal, a finalist of the Cooper-Hewitt National Design Award and was the recipient of the 2011 CFDA Swarovski Award for Womenswear. In addition to his upcoming collaboration with Target, Gurung created two pieces – an elegant wool cape and bow-clad clutch – for the much-anticipated Target + Neiman Marcus Holiday Collection, which launches Dec. 1, 2012.
For more information about this collaboration and to see a first look from the Prabal Gurung for Target collection, visit ABullseyeView.com. On Twitter, enthusiasts can follow @ABullseyeView or @PrabalGurung, #PrabalForTarget.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,781 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.
Original source: Target Corp
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