US: Target teams with designer Phillip Lim
General merchandise retailer Target Corporation has teamed up with New York-based designer Phillip Lim to launch an exclusive apparel and accessories collection.
3.1 Phillip Lim for Target features more than 100 items with neutral tones and prints, including bags, dresses and a trench coat for women, as well as shoes and a leather moto jacket for men. Prices range from US$19.99 to $299.99.
The range will be available at most Target stores and online from 15 September.
Target senior vice president of merchandising Trish Adams described Lim's aesthetic as "modern and sophisticated", adding that "he shares Target's vision of democratising design".
Target and Designer Phillip Lim to Debut Fall Collection
May 09, 2013 MINNEAPOLIS
Exclusive collection includes chic, affordable options for women and men on-the-go
Just in time for the fall season, Target Corporation (NYSE:TGT) today announced it is collaborating with esteemed designer Phillip Lim on an exclusive collection for women and men. Available Sept. 15 at most Target stores and Target.com, 3.1 Phillip Lim for Target features a range of apparel and accessories, including shoes, bags and travel accessories.
“Since an early age, I’ve been intrigued by the idea of design evolution,” said Phillip Lim. “One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire – one that is cool and chic, but still very accessible.”
3.1 Phillip Lim for Target embodies Lim’s philosophy that clothing is meant to refine, not define. Rooted in a classic fall palette of neutral tones and prints, the collection features more than 100 items and ranges in price from $19.99 to $299.99 for apparel and $19.99 to $59.99 for accessories. Standout pieces include bags, dresses and a trench coat for women, and shoes and a leather moto jacket for men. Travel accessories, such as a duffle and multipurpose pouches for women and men, round out the collection.
“Phillip is a designer we’ve had our eye on for years. His aesthetic is modern and sophisticated, and he shares Target’s vision of democratizing design,” said Trish Adams, senior vice president of merchandising, Target. “This fall, 3.1 Phillip Lim for Target will offer our guests a compelling reason to update their wardrobes, with an assortment of versatile, beautifully tailored must-haves for both women and men.”
Phillip Lim is a New York-based designer. He debuted the 3.1 Phillip Lim label, which he cofounded with friend and fabric supplier Wen Zhou, in 2005 at New York Fashion Week. Lim’s designs have received praise from editors, celebrities and critics for their easy, chic and youthful elegance. In 2006, Lim was nominated as a finalist for the prestigious Fashion Fund Award by VOGUE and the CFDA. Lim also was honored by the CFDA with the Emerging Talent Award for Ready-to-Wear, accepting Womenswear in 2007 and Menswear in 2012. Additionally, 3.1 Phillip Lim has received a nomination from the CFDA for 2013 Accessory Designer of the Year. Throughout the years, Lim has developed a following of notable celebrity supporters including Kate Hudson, Scarlett Johansson and Keira Knightley, among others.
More information about 3.1 Phillip Lim for Target is available on ABullseyeView.com. Guests can join in on the conversation on Twitter using #PhillipLimForTarget.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,830 stores – 1,784 in the United States and 46 in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/corporateresponsibility.
Original source: http://pressroom.target.com/news/target-and-designer-phillip-lim-to-debut-fall-collection
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