Labworks is one of Targets new online apparel brands

Labworks is one of Target's new online apparel brands

Discounter Target Corp has introduced six new online apparel and homeware brands.

The two apparel brands include Labworks and Zutano Blue, which are aimed at women and children respectively. MudHut, Boho Boutique, Room 365 and TOO by Blue Dot are homeware labels.

"We're excited about these new brands and how they're helping us further differentiate from other online retailers," said Theresa Schmidt, a divisional merchandise manager at Target.

"We know our guests are increasingly connected and are shopping online more, so we wanted to offer guests something new, unique and unexpected."