US: TaylorMade-Adidas Golf sells Maxfli trademark
Author: just-style.com | 18 February 2008
Adidas Group subsidiary TaylorMade-Adidas Golf has sold its Maxfli and related trademarks to retailer Dick's Sporting Goods.
The Noodle trademark and all golf ball patents, however, will remain with TaylorMade-Adidas Golf.
Financial details will be kept confidential, a statement by the company said.
"Now that we've fully developed the TaylorMade brand as our premium ball franchise, we're committed to growing our business through our Tour Preferred and Burner families," said Mark King, TaylorMade-Adidas Golf president and CEO.
"Dick's Sporting Goods has been a fantastic business partner of ours for many years and we know they will do a great job with the Maxfli brand."
TaylorMade became a wholly owned subsidiary of the Adidas Group in 1998, and sells golf footwear and apparel as well as equipment.
Companies: Adidas, TaylorMade, Maxfli, Dick’s Sporting, Adidas Group
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US: TaylorMade-Adidas Golf sells Maxfli trademark
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