Italian sports products maker Tecnica Group is to set up a joint venture with China-based sports goods producer and distributor Fengtai Group, media reports said.

The venture, which will be based in China, will allow Tecnica pursue the start of its Chinese growth strategy.

Tecnica, which makes products including sports shoes and accessories, believes China holds good potential for its brands, which include Dolomite, Nitro, Nordica, Tecnica and Rollerbalde.