Global lifestyle brand Ted Baker is preparing for continued growth by consolidating its planning processes with a specialist merchandise assortment and allocation solution.

The London-based retailer maintains a balance between operating its own stores, managing a strong wholesale business, and developing its presence in the online market.

"We realise that while this is a challenging economic environment, we cannot afford to stand still," said Ted Baker's finance director Lindsay Page.

"We believe that this is a great opportunity to take our business to the next level."

The QuickAssortment application from Maple Lake will help the retailer track inventory better and ensure its stores don't run out of the popular items.