Israeli intimate apparel firm Tefron has named Rebecca Zuber as its chief marketing officer for North America.

She will be based in Tefron's New York office and be responsible for all US accounts, a statement said.

Zuber previously worked for 12 years at Delta Galil, an intimate apparel manufacturer, in posts including executive vice president of design and merchandising and president of Delta NY.

Tefron CEO Amit Meridor said: "Rebecca has the managerial, analytical and creative skills necessary to build and maintain Tefron's multifaceted sales and customer service efforts.

"Rebecca's broad-based experience will enable her to collaborate with design, development, and sales team in Israel in order to create products that meet customer demands and secure Tefron's leadership position."

Tefron manufactures intimate apparel, active wear and swimwear for brands including Victoria's Secret, The Gap, JC Penney, Wal-Mart, Lululemon Athletica, Calvin Klein, Maidenform, Patagonia, Reebok, and El Corte Englese.