Supermarket chain, Tesco, has launched a new range of clothing, focusing on design and wearability.

Tesco carried out extensive research to find out what customers wanted in terms of clothing.

The result was the "Florence & Fred" collection for men and women. Florence is available in over 230 stores and Fred in 150 stores.

Graham Ash, director of Adult Clothing for Tesco said: "This is our most exciting clothing venture to date. It complements our existing clothing and is exclusive to Tesco.

"The Florence & Fred collection has been developed in response to our customers' needs and its success relies upon the crucial elements of design, fabrications and wearability.

"The range will be presented in an exciting and understandable format that aims to bring the fun back into the shopping experience."

The range, say Tesco, "embraces a modern silhouette while still retaining the classic elements".

For women, it includes a Harrington-style cement jacket teamed with an argyle check shirt, a carnation short sleeve sweetheart neck jumper and a bias cut buttermilk skirt.

For men, it includes a classic black mac teamed with a pink gingham shirt with cutaway collar and stone trousers.

By Deborah Bowyer