UK: Tesco launches virtual window shopping tool
Posters of F&F clothing will appear in the windows of Covent Garden, Dean Street and Tooley Street flagship Metro stores
Tesco, the UK's largest retailer, has launched virtual window shopping for its F&F range at three of its stores in London.
By teaming up with technology firm Aurasma, Tesco will display posters of F&F clothing in the windows of Covent Garden, Dean Street and Tooley Street flagship Metro stores.
Customers can download an app by Aurasma and point their smart phones at the posters so the pictures change to moving images. Shoppers can order the products to pick up at one of the central London stores or have them delivered to another address.
Emily Shamma, Tesco clothing online director, said: "This is really exciting new technology that we think our customers will enjoy using. It's a great opportunity to help us to reach new customers who may not be familiar with our full F&F collection."
In addition, F&F will also open its first ever pop-up shop in Covent Garden, to coincide with the Queen's Diamond Jubilee. It will open to customers for four days from 30 May to 2 June. Customers will be able to try on clothing using the F&F virtual fitting room service.
The degree to which retailers tailor their offer to local markets emerged as a key theme at the Wold Retail Congress yesterday (19 September) - and it seems there are as many different strategies as t...
UK retail giant Tesco has confirmed the departure of its group strategy director Michael Fleming....
Top stories on just-style this week include Tesco investing in a new training centre in Bangladesh for garment workers, a group of Hong Kong based buyers assessing sourcing in Bangladesh, and eBay tea...
UK-based retail giant Tesco is taking steps to boost productivity in the Bangladesh apparel industry by investing in a new training centre to teach leadership skills and production techniques to garme...
Supermarket retailer Sainsbury's Plc today (14 November) said its clothing businesses is going "from strength to strength" as it reported a 2.5% rise in first-half profit....
Bangladesh's woven garment exports grew by nearly 10% in the first quarter of the current fiscal year despite the economic slowdown in the European Union (EU) and the US....
UK retail giant Tesco today (7 November) confirmed that Terry Price, commercial director of its non-food business, will step down from the company after 18 months in the role....
Three organisations are calling on UK fashion businesses to ensure that workers at overseas supplier companies are given a living wage to match their UK counterparts....
- DENIM DAYS: Jeans innovation bursting at the seams
- How will TPP emerge from fast-track trade bill?
- Adidas pushing self-governance for suppliers
- 3D printing gears up for fashion industry change
- US fashion industry applauds trade bills package
- Under Armour hailed "next global athletic company"
- Myanmar garment workers strike deal
- China textile and garment firms eyeing Morocco?
- Orta and Garmon launch denim chemical screening
- Gap’s woes “not so easy to fix”