Already producing garments for names such as Nike, Adidas and Reebok, Thong Thai Textile Co and its subsidiary VAS Garment (Thailand) Co intend to make their own fashion statement. According to managing director Dej Pathanasethpong, the business plans to build its own brand for exporting to regional markets.

The new range will help triple the export earnings of VAS to US$20 million, and will create an additional 437 jobs at its Maha Sarakham plant.