Athletic retailer The Finish Line launched a new marketing campaign with Nike to be launched simultaneously in nearly 700 Finish Line stores.

The US campaign, which will be supported by television and digital advertising, has been created in partnership with Nike+ running shoes this fall.

The campaign, which launched on 3 August, includes a national television spot running on MTV, ESPN, BET, Comedy Central and on websites like YouTube. The TV advertisement features rock group The Hives in concert.

"The spot allows us to literally put the consumer inside the Nike+ experience and showcases how combining music and sport is changing the face of running," said Kevin Flynn, SVP of marketing at Finish Line. "This is one of the largest marketing efforts we have launched at one time with Nike, and we believe the campaign helps bring to life the comprehensive Nike+ experience consumers will have at Finish Line."

"We are thrilled to kick off a year-round, fully integrated Nike+ marketing program with Finish Line with this ad," said Sally Burnett, Nike's senior retail brand manager for Finish Line. "Finish Line is a premier destination for running footwear, and well-suited to provide support at retail for the Nike+ technology."