Mothercare, the high street and Internet parenting retailer, is to introduce designer fashion brands into its stores for the first time in its 40 year history.

After successfully test marketing aspirational labels including Osh Kosh, Petit Bateau, Oilily & Chicco kids clothing, the company has confirmed it will launch fashion brands into 15 Mothercare World stores this Autumn. Other stores are likely to follow in the new year.

Each new range has been selected to complement Mothercare's existing own-label fashion lines for mums-to-be, babies and kids. Chrissie Waterlow, brands buyer at Mothercare, said: "This is a particularly exciting development for Mothercare, which is designed to give our customers greater choice. The brands have already proved very popular in our trial stores."

A complete list of the Mothercare World stores introducing fashion labels is shown below.

Romford, Stoke, Manchester, Edmonton, Liverpool, Warrington, Gateshead, Dudley, Croydon, Cardiff, Leeds, Kew, Oxford Street, London, Blue Water, Peterborough.