US: Timberland unveils tree planting programme
The Timberland Company has announced an expansion of its tree-planting programme, with plans to plant five million trees in the next five years.
The pledge comes after the apparel business planted more than 1m trees over the last decade, and the new trees will take root in Haiti and in China’s Horqin Desert.
“You can’t just throw a sapling in the ground and expect the world to change,” said Timberland president and CEO Jeff Swartz.
“But done thoughtfully and strategically, with committed partners, planting trees really can lead to meaningful long-term solutions to a whole host of environmental, social and economic problems.”
The company is also launching a new Timberland Earthkeepers Virtual Forest application on Facebook, allowing consumers to help Timberland to plant real trees in Haiti by creating a virtual forest online.
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