US: Tommy Bahama selects Hybris for omni-channel growth
Apparel and home furnishings retailer Tommy Bahama is to implement the Hybris commerce suite to help improve its omni-channel capabilities and respond more quickly to new market opportunities.
The brand, a wholly-owned subsidiary of Oxford Industries, said it needed a "robust commerce platform" that could be integrated with its existing Adobe Experience Manager solution.
"Omni-channel commerce combined with a customised user experience is extremely important to us," said Lisa Atwood, senior vice president e-commerce at Tommy Bahama.
Tommy Bahama has also selected Acquity Group to help with the implementation of the Hybris platform.
Oxford Industries, the owner of the Tommy Bahama and Lilly Pulitzer brands, has lowered its guidance for the fourth quarter and full-year....
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