US: Tommy Bahama selects Hybris for omni-channel growth
Apparel and home furnishings retailer Tommy Bahama is to implement the Hybris commerce suite to help improve its omni-channel capabilities and respond more quickly to new market opportunities.
The brand, a wholly-owned subsidiary of Oxford Industries, said it needed a "robust commerce platform" that could be integrated with its existing Adobe Experience Manager solution.
"Omni-channel commerce combined with a customised user experience is extremely important to us," said Lisa Atwood, senior vice president e-commerce at Tommy Bahama.
Tommy Bahama has also selected Acquity Group to help with the implementation of the Hybris platform.
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