Tommy Hilfiger and Macy's confirm fashion alliance

US: Tommy Hilfiger and Macy's confirm fashion alliance

By just-style.com | 29 October 2007

Clothing brand Tommy Hilfiger has confirmed last week's speculation about an exclusive clothing deal with New York-based retailer Macy's.

In a strategic alliance between the two fashion giants, Macy's will be the exclusive department store retailer of Tommy Hilfiger men's and women's sportswear in the US from autumn 2008.

The two companies will work closely together on new ventures and brand extensions, a statement confirming Friday's press rumours said.

Tommy Hilfiger will continue to operate its own freestanding stores and website, and all products distributed through Tommy Hilfiger's various licensees will continue to be sold on a non-exclusive basis through Macy's, as well as other accounts.

"Tommy Hilfiger already is one of the most successful vendor resources at Macy's and a brand that our customers expect to find in our stores," said Terry J Lundgren, Macy's chairman, president and chief executive officer.

"Through this exclusivity agreement, we will bring our customers an increasing level of compelling and distinctive fashions that are consistent with their aspirations and lifestyles.

"Strong and well-established brands like Tommy Hilfiger set Macy's apart. So offering this brand on a much more exclusive basis is another powerful reason for customers to choose to shop at Macy's."

Fred Gehring, chief executive officer of Tommy Hilfiger Group, added: "Total focus and dedication of our wholesale team towards one nationwide account will prove extremely effective and rewarding.

"At the same time we look forward to benefiting from the elevated and expanded presence of our brand within the Macy's offering."

Macy's currently operates more than 850 department stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy's and Bloomingdale's.

Sectors: Apparel, Retail

Companies: Tommy Hilfiger, Macy’s