BRAZIL: Tommy Hilfiger inks distribution joint venture
By Katie Smith | 15 November 2012
Premium lifestyle brand Tommy Hilfiger is joining forces with Brazil-based Inbrands to distribute its products in the country.
The joint venture between the two companies, Tommy Hilfiger do Brasil, will will begin its wholesale and retail operations in January next year. Inbrands, a publicly held company with no shares registered for trade, will handle the day-to-day operations of the joint venture.
Terms of the joint venture were not disclosed.
American Sportswear (ASSA), the current distributor for the Tommy Hilfiger brand in Brazil, will also have a minority stake in the partnership. It will continue to operate the Tommy Hilfiger businesses in all other countries in South America, Central America and the Caribbean.
"This move allows us to directly support the development and expansion of our retail and wholesale business in Brazil," said Tommy Hilfiger Group CEO Fred Gehring.
"Similar to our expansion strategy in other markets, this partnership will allow for accelerated growth in one of the world's most exciting, high growth emerging markets."
Sectors: Apparel, Manufacturing, Retail
Companies: Tommy Hilfiger
View next/previous articles
15 Nov 2012 -
15 Nov 2012 -
Currently reading -
BRAZIL: Tommy Hilfiger inks distribution joint venture
15 Nov 2012 -
14 Nov 2012 -
Related research
Tommy Hilfiger B.V. - Strategic SWOT Analysis Review
Tommy Hilfiger B.V. (Tommy Hilfiger) is a design apparel group. The company undertakes the designing and marketing of apparels through a network of stores. The product line of the company includes menswear, womenswear, children's apparel and denim c...
Tommy Hilfiger Group - SWOT, Strategy and Corporate Finance Report
Tommy Hilfiger Group - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, an...
Global apparel markets: business update, 3rd quarter 2011
Global sales of apparel and home textiles made from organically grown cotton reached an estimated US$5.16 bn in 2010, while US clothing imports, EU clothing imports and China’s clothing exports were all up in value terms in the first half of 2011. Se...
Related articles
US: Nike promotes Spillane to head China operations
Oregon-based sportswear giant Nike has promoted Michael Spillane to the position of vice president and general manager of Greater China.
There are currently no comments on this article
Be the first to comment on this article