Fashion house Tommy Hilfiger Corp on Monday named the former head of mail order apparel firm Lands' End, David Dyer, as its new president and CEO.

The 53-year-old, who quit Lands' End on Friday, will take up his new role immediately. He will replace current chief executive Joel Horowitz who had been due to step down next March, with Horowitz remaining at the company as chairman and a director.

The Hong Kong-based firm said during his four years as president and CEO at Lands' End, Dyer established the label as a global multi-channel brand and last year oversaw its sale to Sears, Roebuck & Co.

Horowitz commented: "We wanted someone with strong brand-building and diverse merchandising expertise, a thorough understanding of retailing and consumer marketing, and a proven track record.

"We also wanted an individual with a team-orientation, who would be able to carry on the traditions of our organisation, while bringing a fresh perspective and new ideas.

"In David, our board has recruited someone who meets every one of these criteria and more, and who brings the mix of experience and the right personality to lead the company though its next stage of growth.

"David is well respected within both the retail and financial communities, and he has earned a reputation of being successful in all that he does."

Tommy Hilfiger added it plans to appoint new independent directors to the board in the "near future".