Young girls' retailer Too Inc said it plans to change its corporate name to Tween Brands Inc to better reflect its identity.

Chairman, president and CEO Mike Rayden said: "Changing our name to Tween Brands Inc demonstrates our commitment to being the best tween retailer in the world."

Too Inc consists of two brands: Limited Too and Justice, that sell sportswear, accessories and lifestyle items for fashion-aware tween (ages 7 to 14) girls.

The name change is subject to approval by the New York Stock Exchange and will be effected by a merger with a wholly owned subsidiary of Too Inc, with Too Inc surviving but renamed Tween Brands Inc.