A staff re-shuffle at Fashionmall.com has resulted in the loss of 11 of its 43 employees - including the departure of boo.com president Kate Buggeln, and chief technical officer Joseph Marquette. Both Buggeln and Marquette joined boo.com at the end of last July following its acquisition by Fashionmall.com. Prior to this, the company had achieved notoriety as the first major casualty of the dot.com era, with its management working their way through an estimated $180m in just 18 months.