Top stories on just-style this week...
By Leonie Barrie | 10 February 2012
The most-read stories on just-style this week included news that Nike has lent its support to a new waterless fabric dyeing process, the recommendation that international brands and retailers address the low wages of Cambodian garment workers, and reports that despite facing a tough year, China's textile and clothing industry is set for further growth.
Join now for increased access
If you're already a member, login here.
More articles related to this one
In the money: Adidas sponsorship strategy pays off
Adidas's sponsorship strategy is paying dividends, with the sportswear brand's chief executive Herbert Hainer highlighting the success of its sponsorship of the London Olympics and the Euro 2012 football championship.
UK: Egypt Olympic team receives genuine Nike gear
Nike and its Egyptian distributor ATC have reached an agreement to supply the Egyptian Olympic team with training and village wear.
UK: Adidas unveils seamless Adizero Primeknit shoe
Sportswear giant Adidas has waited until the eve of the London 2012 Olympic Games to reveal its first one-piece upper performance running shoe featuring a "groundbreaking" new seamless engineering technology.
Market research related to this article
Nike Inc in Apparel (World)
Nike has secured market leadership by spending on endorsements and innovative product development. Brand equity across its portfolio, but above all the Nike brand itself, is exceptional, underpinning high levels of consumer loyalty. Nike is cementing...