TradeCard Inc, the supply chain collaboration platform used by retailers, brands and manufacturers, has hired Frank Bakker as VP of sales for Europe.

The European market is a key strategic growth path for TradeCard, explains CEO Kurt Cavano, adding that "Frank will play a key role in our success."

Bakker, who is based in France, has more than 20 years of supply chain expertise. He previously served in strategic business development roles at i2 Technologies, Ariba and Richter Systems where he worked with clients such as Adidas, Ahold and Tesco to enable demand-driven supply chain strategies.

TradeCard delivers supply chain collaboration in the cloud, combining sourcing, logistics and finance on a single platform that enables supply networks to connect and transact while eliminating upfront investments in hardware and software.

"Retailers and brands today require better flexibility and transparency to meet customer demand," said Joseph Rodgers, senior vice president of sales at TradeCard.

He adds that Bakker's "deep experience working with retailers, consumer goods and fashion companies will enable TradeCard to deliver agility and visibility to European supply chains to help them be more demand driven."

TradeCard users in Europe include retailers and brands such as Abercrombie & Fitch, Cortefiel, DIM Brands Apparel (DBA), Levi Strauss & Co and O'Neill Europe.