UK: Trendy Men's E-Tail Site Expands Into Europe
A trendy British Internet shopping and lifestyle site for men has expanded into Sweden and the company says it now has its sights set on Germany and France. Bosses of Firebox.com, launched in May 1998 from the attic of a house in Cardiff, Wales, say they are delighted with the success of its first site outside the UK and they are now looking at conquering other European countries. Chief executive, Michael Smith, said: Sweden was chosen because the company has close connections with the country and it has one of the highest rates of Internet penetration in Europe. He said: "It is in its early stages of development, but we are already very happy with the results. It is receiving good publicity and we are very pleased with its progress." Firebox-com, aimed at men in their 20s, typically readers of magazines such as FHM and Maxim, sells a range of clothes, shoes, gadgets, toys, games, books, and computer games for the busy young executive about town. Now based in London, it has around 60,000 users a month, many of them girlfriends looking for the perfect gift for their man. Top selling products include a shot glass chess set, described as "the thinking man's drinking game", one of the first products the company launched and remote control cars.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
Help test our new apparel sourcing tool.
- Trump and the apparel industry – Infographic
- How US border adjustment tax could affect apparel
- British Brexit plans prioritise tariff-free trade
- Apparel factory auditing is in the firing line
- $1.7bn package to boost Pakistan clothing exports
- Cambodia clothing exports at risk from Brexit
- Apparel brands urge Bangladesh PM to address wages
- New project to digitalise European fashion chains
- Brands need to tackle Turkey factory refugee abuse
- JC Penney to roll out hundreds of Nike "shops"
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Anti-odour clothing: fresh fashion for an active lifestyle
- Global market review of lingerie – forecasts to 2022
- Global apparel markets: product developments and innovations, October 2016