High-end men’s wear retailer Trinity, part of the Hong Kong based Fung Group, has reshuffled the top creative roles at its Kent & Curwen, Gieves & Hawkes and Cerruti 1881 brands.

The changes see Simon Spurr, creative director at Kent & Curwen, move to the same role at the company’s British sartorial brand, Gieves & Hawkes. Meanwhile Jason Basmajian, currently chief creative officer of Gieves and Hawkes, is to become chief creative officer of Trinity’s leading brand, Cerruti 1881, with immediate effect.

Trinity Limited’s chief executive officer, Richard Cohen, said the moves had been planned for some time, as part of a broader strategy to realign and re-energise the company’s leading brands.

A global search is now underway for a new creative director for its British sporting heritage brand Kent & Curwen, which recently signed an exclusive five-year agreement that will see David Beckham play a multifaceted role in driving the brand’s business globally.

As part of the agreement, the new designer will work with David Beckham to develop his personally-branded collection for Kent & Curwen for next autumn/winter 2016.

“In addition to working with David on the collection, Kent & Curwen’s new creative director will be asked to bring a vision of their own, and deliver collections that tap into the huge opportunity for sports-related men’s fashion in China and beyond,” Cohen added.