Upmarket denim and jeans brand True Religion Apparel Inc has tapped Lynne Koplin, the president of the Tommy Bahama women's division, as its chief operating officer.

A 30-year industry veteran, Ms Koplin will be responsible for many of the day-to-day operations of the company.

She will report directly to True Religion's founder, chairman, and chief executive officer Jeffrey Lubell.

"This is an important hire for our company as we are committed to continue to invest in and build our management team in order to continue to grow our business domestically and internationally," Lubell said.

Ms Koplin joins from Tommy Bahama, but prior to this she served as president and chief executive officer at Apparel Ventures, and has also held executive-level roles at Authentic Fitness, a division of Warnaco, and Cole of California.