Upscale denim and jeans brand True Religion Apparel has appointed David Chiovetti as senior vice president (SVP) of North America Retail.

His newly created position became effective from 22 February. Prior to this, Chiovetti served as vice president of stores, dealing with strategic planning and operations for businesses Guess and Guess by Marciano.

Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, said: "David's appointment to the True Religion Apparel management team marks an important step in our Company's evolution. His proven track record of executing growth plans while maintaining strict cost controls will prove invaluable as we expand our US Consumer Direct business while maintaining our targeted margins."