Upmarket denim and jeans maker True Religion Apparel Inc is set to open its first branded retail store in the UK in June.

The location in London's Covent Garden will offer the entire True Religion collection for men, women and kids, including its signature jean styles, its denim, sportswear and handbag collection, and a full range of licensed merchandise.

"We are excited about our first branded retail store in the UK, as this marks a key milestone in the evolution of the True Religion brand to a global retail platform," said Jeffrey Lubell, chairman, chief executive officer and chief merchant.

"With our Covent Garden store, we have a strong opportunity to build upon our brand's success in London's premier department stores and boutiques and further grow our brand's presence."

Company president Michael Buckley added: "In addition to our London store, we plan to open premium branded stores in Tokyo and Toronto in 2010.

"We are evaluating our international opportunities on a market by market basis and look forward to achieving significant international growth in coming years."