True Religion uses water-saving denim technology
Upscale denim brand True Religion Apparel has developed a casule collection that features an innovative denim fabric treatment with wash technology that uses less water, waste and energy.
The (D)Hydrate Denim range that utilises the new technology was launched to coincide with Earth Day on 22 April, and features aged denim with high and low contrasts, and a soft hand feel and high stretch with no puckering. The tags are also made out of sustainable forest paper.
True Religion says it is the first denim brand to launch this new sustainable technology and will continue to innovate in this space with more fits and washes. The aim, it says, is to "protect our natural resources without compromising high quality details that the label is known for".
The men's and women's line features phantom back pockets that are stitched on the inside to leave a recessive mark on the outside.
(D)Hydrate is available in a boyfriend and super skinny fit for women and a skinny and a slim fit for men.
- Steps to piloting living wage in garment factories
- How to ensure sustainability is more than a slogan
- US apparel retailers' November 2016 sales roundup
- Trump blows the case for Brexit out of the water
- Why do modern robotics elude sportswear makers?
- Esquel efficiency drive continues to boost brands
- Taiwan textile maker investing in first US plant
- US Q3 in brief – Sears, Vince Holding, Genesco
- Myanmar garment industry "lacking labour rights"
- Outdoor apparel sector set for double-digit growth