USA: Turkey's iSKO Plans US Denim Push
iSKO Textiles Launches US Sales Initiative
Turkish denim producer iSKO Textiles Inc on Friday announced it plans to start marketing denim products directly in the US after setting up a new sales initiative in New York.
The company, the textile unit of Turkey's Sanko Holding, has hired industry veteran Jeannie Cumiskey to oversee the sales and merchandising efforts of its products in North, Central and South America.
Based in Ohio, iSKO began producing denim 15 years ago and now supplies some of the top brands and retailers in the US and Europe.
Company president, Zekeriye Konukoglu, said: "We are a young-minded company and want our products and services to reflect our fresh approach to this industry. We strive to supply the kind of denim today's consumers seek; we won't settle for traditional notions of what denim can or cannot be."
Jeannie Cumiskey added: "iSKO's long term commitment to this marketplace is going to add great value to our current customer relationships and significantly improve our prospects with new clients."
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