Clothing price deflation slowed to -7.2% in April

Clothing price deflation slowed to -7.2% in April

UK clothing prices continued on their downward trajectory in April, albeit at a slower rate than the month before, according to the latest figures.

The BRC-Nielsen Shop Price Index found clothing and footwear price deflation slowed to -7.2% year-on-year in April, after two consecutive months at -7.8%.

Clothing accessories, children’s and women’s clothing sub-categories continued to report deflation above the overall rate, while baby wear remained inflationary, booking a further rise in April.

On a month-on-month basis, clothing and footwear prices fell by 0.2% from the 0.3% drop in March.

Overall shop prices reported deflation for the 24th consecutive month, decelerating to 1.9% in April from 2.1% in March. Non-food deflation also decelerated - to 2.5% in April from 2.8% in March.

BRC director general Helen Dickinson said: "These trends help to illustrate how retail has helped the consumer keep the cost of living down in recent years."

Mike Watkins, head of retailer and business insight at Nielsen, added: "Shoppers are still seeing lower prices than this time last year and food prices have fallen for four consecutive months, with the supermarket price wars expected to continue.

However, he warned that the challenge for retailers is that, despite consumer confidence being back to pre-recession levels, many households are still cautious about spending, and for those with more disposable income, some appear to be spending a little more outside of retail.

"So we anticipate promotions continuing over the summer months to help the momentum in retail sales," he added.