Performance apparel and footwear maker Under Armour has appointed Leanne Fremar as senior vice president and executive creative director of its women's business as part of plans to expand the category. 

The Baltimore-based sportswear brand said Fremar, who will join the company on 11 November, will oversee all women's brand marketing, product and design.

Fremar has previously served as creative director at fashion brand Theory and held various leadership positions at Gucci Group and Polo Ralph Lauren.

Henry Stafford, Under Armour senior vice president of apparel and accessories, said: "This expansion of our executive team is a testament to the sustained growth and momentum of Under Armour women's."