US: Under Armour sues Nike for trademark infringement
The lawsuit, which was filed in the district court of Maryland in Baltimore, said Nike launched an advertising campaign for its performance apparel, footwear, accessories and sporting goods last year, which repeatedly uses the phrase "I Will".
However, Under Armour claims Nike's use of the phrase imitates its "I Will" trademark, which is used for the same types of products.
In a statement sent to just-style, Under Armour said: "The I Will trademark is one of the cornerstone symbols of our company and its products and services, and has been for many years.
"We have initiated a lawsuit against Nike Inc based on its infringement of Under Armour's federally registered I Will trademark.
"We prefer to battle our competitors in the marketplace and on the field of play with our game- changing innovative products, but we will defend ourselves whenever necessary to protect what we've worked so hard to build," the statement added.
Meanwhile, Nike declined to comment when contacted by just-style on Friday (22 February).
Environmental concerns focus on a range of pollutants in that water, from pesticides on cotton fields to dust storms caused by overgrazing in Inner Mongolia by cashmere goats....
Despite the economic slowdown in Poland, Nike Poland did not suffer a loss of share in the Polish apparel market. Like numerous other operators in the market, the company aims to overcome losses in re...
A fundamental difference between Cambodia and Bangladesh is that the Cambodian government and industry are held accountable for making the necessary improvements to factory working conditions. And thi...
Adversely affected by the slowdown of domestic economy and shrinking consumption, sportswear players collectively faced increasing challenges in China in 2012. As the leader of sportswear in China, Ni...
Nike is investing ARS143 million in 2012 and 2013 to further increase its production capability across its strategic local partners, opening up 800 new jobs, and offering convenient financing agreemen...
Nike is expected to maintain its position as the most important sports brand in Chile. Nike de Chile’s strategy is to continue organising sports events – such as “Nike 10K” or “Nike 300K” – aimed at i...
- New American Apparel CEO sees solid platform
- Outlook 2015: What's happening with sourcing?
- George at Asda on responsible retail journey
- Outlook 2015: Challenges and opportunities
- Outlook 2015: What keeps you awake at night?
- EU exploring responsible garment supply chains
- Gap to close Piperlime division
- Adidas sells Rockport for $280m to focus on sports
- Tommy Hilfiger digital showroom to reduce samples
- Adidas and Timberland commit to responsible down
- Myanmar's Garment Sector - Opportunities & Challenges in 2015
- Outdoor performance apparel: peaks, valleys, and green fields
- Li & Fung Limited (494) - Financial and Strategic SWOT Analysis Review
- Management briefing: Outlook 2015: Apparel industry issues in the year ahead
- E-Textiles: Electronic Textiles 2014-2024