Under Armour says the appointments reflect its accelerated growth around the world

Under Armour says the appointments reflect its accelerated growth around the world

Performance footwear and apparel brand Under Armour is continuing to add new executives to its team, including former VF Corp executive Colin Browne as president of global sourcing.

Among the new executives announced today (11 August), the company's founding partner Kip Fulks is named chief product officer, while a former Amazon.com marketing head, Andy Donkin, is the new chief marketing officer.

Both Browne and Donkin will report to Fulks. Under Armour says the appointments reflect its accelerated growth around the world and will help the brand push new boundaries.

As Kevin Plank's first partner, Fulks has served in top leadership roles with the brand since its inception. As chief product officer he will drive the strategy and integration of category management, marketing, product, merchandising, innovation and sourcing, to deliver best-in-class products and brand experiences to athletes around the world.

A seasoned industry veteran, Colin Browne has over 25 years of experience leading sourcing efforts for multi-billion dollar brands. Most recently, he was vice president and managing director of VF Corporation, where he led all aspects of the company's sourcing and product supply organisation in Asia. He will join Under Armour next month, and will continue to elevate the company's global sourcing structure around the world.

Donkin, meanwhile, joins from Amazon, where he served as the head of worldwide mass and brand marketing, managing the global media budget and developing offline and online campaigns globally for North America, Europe and Asia. He will assume oversight of all global marketing initiatives at Under Armour.

"As my first partner, Kip has played an instrumental role in building the Under Armour brand and has demonstrated superior leadership across the organisation for the past 20 years," says Kevin Plank, founder and CEO. "Colin Browne and Andy Donkin bring unmatched expertise in their respective areas of focus and reflect our continued drive as an innovation company."

The changes come as Under Armour prepares for the imminent launch of a new sportswear line that will help broaden its appeal to a more mainstream audience, and the signing of a new partnership deal with Kohl's.

While specific details on the new line are scant, the Under Armour Sportswear brand – to be called UAS – will launch in the autumn and will be more fashionable than the company's current high-end sportswear ranges. But one thing is for sure: it is not an athleisure line.

Under Armour makes lifestyle push with new brand

The company is also building on its local-for-local manufacturing vision with a new state-of-the-art facility in the US that will serve as the "epicentre" for the sportswear giant's manufacturing and design innovation.

Under Armour opens manufacturing innovation hub

Under Armour also continues to post strong topline gains, with sales up 28% in the second quarter to US$1bn. Earnings, however, slipped 58% to $6m as a result of a $23m impairment related to the liquidation of The Sports Authority.

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