Under Armour has reshuffled its top management

Under Armour has reshuffled its top management

Performance wear specialist Under Armour has implemented an organisational reshuffle which sees the departure of Terdema Ussery, the president of its global sports categories, after less than two months in the role. 

The realignments, announced yesterday (10 November), are designed to streamline the company’s strategic and operational initiatives, it said. At the group's last investor day, Under Armour had outlined plans to allocate certain operational duties of the COO to the company's current leadership team. The supply chain realignments, Under Armour said, are part of that transition process. 

As a result, Adam Peake, former EVP of global marketing, has been appointed EVP of category management and will also replace Ussery – who Under Armour said “is no longer with the company”. 

Ussery was appointed in July – with a start date of 14 September – as part of efforts to drive the brand forward. He was to play a "major role" in the brand's expansion across all core product categories.

Other appointments include footwear and innovation president Kip Fulks assuming the newly-created role of chief marketing officer on an interim basis. Following a permanent appointment, he will continue to lead strategic initiatives for the company. 

Chief merchandising officer Henry Stafford has expanded his role to oversee the company’s footwear and innovation groups. He will also oversee Under Armour’s new category-management group, which will be led by Peake.

And, president of international, Karl-Heinz Maurath, has assumed the role of chief revenue officer, leading all global sales channels, including wholesale, retail stores and e-commerce. He will also assume responsibility for certain supply chain functions, specifically global logistics.

The moves come just a month after CFO and COO Brad Dickerson announced his decision to step down to pursue another opportunity, after 11 years with the performance wear specialist.

Under Armour has set out plans to double annual revenues to US$7.5bn by 2018, and recently added more detail to the building blocks that it believes will help to achieve its big-picture ambitions – including a shake-up of the way it makes its products.

Click here to read more about Under Armour's plans for increased local-for-local manufacturing.