Value fashion retailer Uniqlo has unveiled a new spring jeans campaign focusing on its UJ range.

The company is highlighting its '3Fs' push on Fit, Fabric and Finish with the first UJ season featuring 54 styles of jean.

Specifically, the 3F campaign is: Fit - a wide variety of fits, Fabric - fabrics and detailing and Finish - upgraded sewing, wash and finish.

The range comes in three price bands, YEN3,900 ($43) for the premium offer, YEN2,900 for the standard and YEN1,900 for the basic line.

Uniqlo says along with its authentic 5 pocket jeans, UJ will release new jeans every month. The 54 styles include all jeans launched through early April 2010.

UJ Jeans are available in all Uniqlo Japan stores and through its online store.