Japanese fashion retailer Uniqlo has struck a deal with convenience store operator Seven-Eleven to distribute T-shirts bought on the Uniqlo website.

Uniqlo parent group Fast Retailing Company will be collaborating for the first time with Seven Eleven in a scheme which will be extended to other products if successful, it said.

The two companies expect to sell 120,000 T-shirts during this promotion, which lasts until 30 November. The T-shirts are to be sold at JPY1,500 (US$15.13) each.

Consumers in the country can order the garments online and then pick them up at one of Japan's 12,000 Seven-Eleven stores - with a store usually within five minutes walk for most urban Japanese people.

By Michael Fitzpatrick.