GERMANY: Uniqlo to enter German market with store opening
Germany will be the brand's fourth retail market in Europe as it pushes forward with its European expansion plans.
The fashion chain, which already operates in the UK, France and Russia, will open the three-level 2,700 sq ft store in Tauentzienstrasse. It will be Uniqlo's largest in Europe and will house the brand's full line of men's, women's and children's clothing and accessories.
UNIQLO today announces the 11 April 2014 launch of its latest Global Flagship Store, in Berlin, Germany, at Tauentzienstrasse 7.
The launch marks the global retailer from Japan's entry into the German market, and creates several hundred jobs in the city. With a total sales floor of approximately 2,700 square meters over three levels, it will be the largest UNIQLO store in Europe, featuring UNIQLO's full line of men's, women's, and kids' clothing.
"Berlin is one of the world's leading capitals. UNIQLO has successfully established itself in London, Paris and Moscow, and the time has come to continue this success in Germany," said Berndt Hauptkorn, Fast Retailing Group Officer and UNIQLO Europe CEO, "We are excited about Berlin, and the customers across our German-speaking markets."
Located on the major intersection between Tauentzienstrasse and Nuernberger Strasse, the store's street corner entrance creates an open, welcoming facade. Designed by Wonderwall, Tokyo-based interior design firm, the store will be an architectural gem in this popular shopping area, combining stainless steel with futuristic spaces, for a truly unique shopping experience. As a UNIQLO Global Flagship, the Berlin store will feature high-tech installations, including monitors, LED tickers, and revolving mannequins. In addition, furnishings by German designers associated with the Bauhaus - including Mies Van Der Rohe, Walter Gropius, and Marcel Breuer - are situated throughout the store.
UNIQLO, first established in Japan in 1984, currently has more than 1,300 stores across 14 countries worldwide, including Japan. In Europe, the company operates 18 locations across three countries - launching in the UK in 2001, France in 2007, and Russia in 2010. Germany is UNIQLO's fourth retail market in Europe, reflecting the next step in the company's European expansion.
Original source: Fast Retailing
Fast Retailing aspires to become the world’s largest clothing company by 2020. International expansion will be key to achieving this goal. While the company has successfully expanded in Asia, gaining ...
Fast Retailing aims to become the world’s largest apparel company by 2020. The company has been very successful in Greater China, but continues to struggle in other markets and its US super premium de...
Uniqlo Singapore Pte Ltd strives to create world-class products of the highest quality. Its emphasis on quality led to various collaborations with companies such as TORAY to produce comfortable yet af...
Introduction Menswear in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The p......
- Why China 5-year plan won't change garment-making
- ‘Fixing Fashion’ one stitch at a time
- Navigating a turbulent sourcing landscape
- Supply chains under pressure as Black Friday looms
- C&A building brand loyalty through consistent fit
- US Q3 in brief: Burlington Stores, Guess, Chico's
- Adidas has greenest textile supply chain in China
- Global clothing and footwear trade to drop by 1.5%
- Cambodia living wage campaign kicks off
- New Balance launches first 3D printed running shoe
- Wearable technology: The future market potential for smart garments and e-textiles
- Practical Brand Sourcing Strategy
- Statistics: Trends in Global and Regional Man-made Fibre Production - 2015
- Myanmar's Garment Sector in 2015 - now with updated members' directory
- Technical Textile Markets: Product Developments and Innovations - 2nd Quarter 2015