The Anti-Defamation League (ADL) has described a T-shirt associated with the yellow Star of David symbol, made by teen fashion retailer Urban Outfitters, as a new low. 

In a letter to Urban Outfitters chairman, president and CEO Richard Hayne, ADL regional director Barry Morrison said the product "...represents a new low".

Morrison said: "We find this use of symbolism to be extremely distasteful and offensive, and are outraged that your company would make this product available to your customers."

The ADL said it has "communicated" with Urban Outfitters over the years regarding projects that "tread on the feelings and reinforced stereotypes of various groups".

The League demanded an immediate apology from the company, asking it to stop selling the product and urged Urban Outfitters to meet with League representatives.

On its website, the ADL, which was founded in 1913 said it "fights anti-Semitism and all forms of bigotry in the US and abroad".

Last month, the Navajo Native American tribe filed a lawsuit against Urban Outfitters, accusing it of trademark violations for naming a number of products after the tribe. 

Urban Outfitters has not yet responded to requests for comment.