Apparel retail group Urban Outfitters has licensed the full suite of software solutions offered by retail analytics specialist QuantiSense.

The company chose the QuantiSense Decision Orchestration Platform, which includes QuantiSense Merchandising, Direct and Store Ops, for its retail brands, including Anthropologie, Free People and Urban Outfitters.

The system combines business intelligence, data warehousing and sophisticated retail analytics, using executive dashboards and personalised Retail Scorebooks and Retail Playbooks.

“In today’s fast-paced and competitive market, access to timely and accurate information is critical,” said Calvin Hollinger, chief information and logistics officer at Urban Outfitters.

“QuantiSense will be at the core of our next generation BI systems, providing a shared platform across all our brands and channels that will enable us to make more informed decisions.”