Apparel retailer Urban Outfitters has selected WebPDM product data management software from Gerber Technology.

The software, used by more than 1000 companies worldwide, will allow the retailer to reduce lead times, increase prototyping accuracy and improve the quality of information flow along its production chain.

"We believe that this software system will enable our merchant, designer and production staffs to be more efficient and productive while making better decisions," Urban Outfitters president Dick Hayne said.

"We should begin to see the benefits in the fourth quarter of this year."

In addition to WebPDM, the company has also purchased ICICI Infotech's Product Tracking System to help streamline its production cycle.