US shoppers heading to stores for spring apparel
More than half of American adults say they intend to shop for spring apparel this year, according to a new survey, with average spend reaching $193.70.
The survey of 1,018 adults aged over 18 by the International Council of Shopping Centers (ICSC) found 57% of adults say they will shop for spring apparel – and that 90% of these shoppers will frequent stores.
When it comes to spring apparel shopping, Gen X consumers will spend the most ($209.90), followed by baby boomers ($193.50) and millennials ($183.30).
There are notable differences in shopping venues however, as 44% of millennials will shop at specialty apparel stores, while 28% of Gen X and only 15% of baby boomers will make their purchases in these stores.
Other findings suggest that 69% of those shopping for spring apparel will use a mobile device while in the store.
The use is typically to ensure the consumer is getting the best price, as 51% are comparing prices for products across varying stores, which resonates equally across both genders. Nearly half (48%) of consumers who will make a purchase on spring apparel first conduct research online before visiting a store.
There is little difference between men and women, as 52% of those conducting research are men, 48% women.
Spending for spring apparel also continues to show the steady growth in the popularity of click and collect model. 25% of those who will shop for spring apparel will do so online, opting to pick up their items in store.
"While the types of purchases and location of shopping may vary, the consistency with which consumers are driven to brick and mortar shops demonstrates the central role they play in the shopping experience," notes Tom McGee, president and CEO, ICSC.
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