USA: Valentino Wholesale Sales Soar By 50 Per Cent
Valentino has made a stunning turnaround with boutique sales up 38 per cent and wholesale sales up 50 per cent compared with the same period last year. The company reported a net loss of $22.2m in 1999.Italy's Holding di Partecipazioni (HdP), the holding company that owns Valentino, announced earlier this year that it planned to invest $70m in the struggling company over a three-year period. "We think it is important to build the brand name Valentino," says Fabio Giombini, who runs the Valentino business for HdP. "Not just the person, but the brand name, so that it becomes like Chanel and Dior."A spokeswoman attributed wholesale increases in the United States to increased buying from existing accounts (which include Bergdorf Goodman, Neiman Marcus, Nordstrom and Saks Fifth Avenue) and to new accounts drawn from independent specialty stores. "The increases have been driven by the women's business, while the men's business remains steady," she said. "Valentino has also successfully launched a lower-priced diffusion line for men and women, called Valentino Roma, for spring 2001. The range is aimed at a younger, more trendy market, and has been designed by two new young designers under Valentino's supervision. Two more designers came from Fendi to design a line of trendy accessories. HdP will also have cut off around 40 licensing deals by the end of the year in an attempt to boost the Valentino brand image.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
Help test our new apparel sourcing tool.
- Using worker surveys to drive supply chain change
- Trump and Brexit get a dose of pragmatism
- Rana Plaza four years on – Timeline of change
- No US rush to Myanmar despite end to sanctions
- Where does VF supply chain sit in growth strategy?
- Amazon wins on-demand apparel manufacturing patent
- Driving ban intensifies Myanmar logistics hurdles
- Trump bolsters "buy American" with executive order
- Inditex, Adidas and Patagonia top ethical report
- Calls for supply chain transparency standard
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Myanmar - ISA Country Report
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts