BELGIUM: Van de Velde buys LinChérie
Lingerie firm Van de Velde has acquired the Dutch store formula LinChérie, a cooperative of 42 independent retailers in the Netherlands. An acquisition price was not disclosed.
The cooperative is neither a chain or a franchising concept, Van de Velde explained in a release, but an organisation offering these independent retailers a number of centrally organised services (such as marketing and accounting).
The services are provided by a team of five people (based in Houten). ‘
Van de Velde acquires the brand, and will further develop the services to the network of independent retailers.
This deal will not have a significant impact on the consolidated figures of Van de Velde, the statement said.
"This acquisition underlines Van de Velde's belief in the specialty store in general. Supporting and strengthening all aspects of the independent specialty store is a key component of Van de Velde's retail strategy.
"Van de Velde will continue to dedicate efforts to all independent lingerie retailers through the existing support programmes," the statement said.
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Lingerie maker Van de Velde has boosted profits 39.3% during the first half of the year, and predicted further turnover growth for the rest of the year. ...
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