Branded apparel maker VF Corporation has announced a series of organisational changes aimed at streamlining its leadership structure and supporting the company's long-term growth plans.

The new organisation, effective as of 1 June, also centralises VF's supply chain functions. 

As part of the changes, Eric Wiseman has been promoted to executive vice president, global brands, where he will be responsible for driving growth across all of the company's key brands.

Wiseman has been serving as vice president and chairman of VF's outdoor and sportswear divisions since February 2004,

George Derhofer has been promoted to senior vice president, global operations, where he will be responsible for leveraging VF's global supply chain capabilities for maximum speed, flexibility and efficiency.

Manufacturing, sourcing, operations and information services/information technology functions will now be under the leadership of Derhofer's teams in the US.and Europe. He will continue to have responsibility for VF's Imagewear unit and will assume responsibility for the VF Outlet division.

Derhofer has been serving as vice president and chairman of VF's Intimate and Imagewear units since February 2004.

Bob Shearer, currently vice president, finance and global processes and chief financial officer, has been named senior vice president and chief financial officer. In addition to having responsibility for all financial processes and services, he will continue to direct all merger and acquisition activities

Ellen Rohde, who has been serving as president, department/chain/specialty brands, VF Intimates, has been named as vice president - brand planning.

The company also announced that Terry Lay, who has been with VF for 34 years and most recently served as vice president and chairman, Jeanswear Coalition and member of VF's operating committee, would be retiring this year.

Mackey McDonald, VF's chairman and chief executive officer, said: "By creating a simplified management structure with greater accountability on fewer leaders, we have put in place the organization that will redefine VF for years to come."

VF Corporation is a leader in branded apparel including jeanswear, outdoor products, intimate apparel, image apparel and sportswear. Its brands include Lee, Wrangler, Riders, Rustler, Earl Jean, Vanity Fair, Vassarette, Bestform, Lily of France, Nautica, John Varvatos, JanSport, Eastpak, The North Face, Vans, Reef, Napapijri, Kipling, Lee Sport and Red Kap.