Branded apparel firm VF Jeanswear Limited has appointed Joseph Dzialo as president of its Lee brand.

In this role, which he will step into on 25 September, Dzialo will have responsibility for the continued revitalisation of the Lee Jeans brand in the US.

Dzialo, who will be based Merriam, Kansas, most recently served as senior VP and general manager of US sales for outdoor shoes and clothing firm The Timberland Company.

He has also served in leadership positions at Nine West, US Shoe Corporation, Procter & Gamble Company and LCA-Vision.

Angelo LaGrega, president of VF's Jeanswear-Americas Coalition, said: "We are extremely excited about Joe joining the Lee team and VF. Joe has 30 years of strategic development and brand building experience."

Dzialo added: "With the recent launch of new, consumer-validated products backed by our new brand campaign, 'Get what fits,' this is an exciting time to be joining Lee, an iconic, global brand with a very strong management team and great culture."