Victoria Beckham models for Armani underwear ads

ITALY: Victoria Beckham models for Armani underwear campaign

Author: just-style.com | 15 January 2009

Italian fashion giant Giorgio Armani has unveiled the first images of celebrity Victoria Beckham appearing as its official worldwide model for Emporio Armani Women's Underwear.

The shots will coincide with Armani's Spring Summer 2009 advertising campaign, the company said.

Its first advertising campaign featuring Victoria Beckham, also known as Posh Spice, will roll out in Spring around the world in fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Giorgio Armani said: "I chose Victoria Beckham to launch our new global Emporio Armani Women's Underwear campaign because she is a stylish and intriguing woman.

"Great underwear is alluring and provocative, and so I wanted to work with someone who would make a real impression. I'm sure Victoria's presence will generate great excitement and contribute to the continued international growth of our Emporio Armani Women's Underwear business."

Victoria Beckham said: "It's an honour to have been selected by Mr Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus."

The Spring Summer 2009 collection includes a seasonal fashion line this year, with prices ranging from EUR15 to 40 for bottoms and EUR30 to 60 for tops.

Victoria's superstar husband David Beckham, who is currently playing football on loan for AC Milan in Italy, also appeared in Armani underwear advertisements last year.

Sectors: Apparel

Companies: Emporio Armani, Giorgio Armani