Major League Baseball players will wear an exclusive new range of caps and T-shirt items during post-match celebrations of all Wild Card & Division, League Championship Series and World Series Titles.

It follows a partnership between Major League Baseball Properties and New Era Cap Company and VF Imagewear to create the official clubhouse edition caps and T-shirts for all 2001 post-season title celebrations.

Players from each victorious team will wear the exclusive, team and title specific, celebration apparel immediately following each title-deciding game.

The identical caps and T-shirts will be made available to fans at clubhouse stores, retail outlets and in the shop section of MLB.com immediately after each title is won.

"The Major League Baseball post-season clubhouse caps and T-shirts have evolved into the items that represent for both the players and fans each team's accomplishments during the post-season," said Howard Smith, senior vice president of licensing, Major League Baseball Properties.

"In our partnership with New Era and VF Imagewear we have set out to create items that convey each team's tremendous accomplishment, and also focus on representing the character of each team's home city in a highly fashionable and high quality apparel piece."


To view related research reports, please follow the links below:-

The Virtual Shop: eTail strategies in FMCG

5 Year Trend Report