US retail giant Wal-Mart Stores is looking for a new CEO to head up its Canadian operations, after promoting Shelley Broader to president and CEO of Europe, the Middle East and Africa (EMEA).

Broader, who has served as president and CEO of Wal-Mart Canada since September 2011, will now lead the company's retail operations and oversee business development in Europe, the Middle East, Sub-Saharan Africa.

She will continue to have responsibility for the Canadian market until her successor is in place, reporting to Wal-Mart International president and CEO David Cheesewright.

He said Broader is the ideal person to "leverage the tremendous potential the EMEA region holds for our company".

Broader joined Wal-Mart Canada as chief merchandising officer in December 2010.

Wal-Mart operates more than 1,345 retail units in Canada, Sub-Saharan Africa and the UK, employing more than 285,000 people.

Last week, Wal-Mart became the latest retailer to cut hundreds of jobs in Canada in a move aimed at providing "improved service" to its customers and "enhanced career opportunities" for its employees. It has eliminated 750 roles - which make up less than 1% of its Canadian workforce.